Create social videos with Social Media Studio

Turn your knowledge into public-facing social clips with ready-to-post captions, subtitles and scheduling.

In this video

From knowledge to social videos

Social Media Studio helps organizations turn internal knowledge into professional public-facing videos for social media. Your team can transform training content, product information, company updates and expert knowledge into ready-to-share videos with captions, subtitles and platform-specific formats.

Open Social Media Studio from the Library section of the sidebar. The workspace has four tabs: Create, Content, Calendar and Accounts.

Set up the video

In the Create tab, click Create video. Describe what the video should teach, then select the relevant Knowledge Library content, choose the language, define the target audience, pick the social media platform, for example TikTok, and choose a video style.

If the video includes a presenter, you can set details such as gender, age, appearance or origin, or leave them on Auto. You can also describe the presenter in your own words for a more specific result. Then click Compose the script.

Review the script scene by scene

Replio prepares a video script for your review. Add a title, set the duration and upload references that should appear in the video, such as a product image, an outfit or uniform, or your company logo. You can test or regenerate the opening image, the first frame of the video, before going further.

Next, review and edit the on-screen host's appearance and voice and the style and setting. Every scene is listed with a description of what happens and the spoken dialogue, and you can edit scenes, delete them or add new ones. When everything is ready, start the generation. The button shows the credits it will use.

Package the post

Once generated, the video appears in the Content tab, where you can play it back. Its panel prepares the video for publishing: the export kit downloads it as an MP4 or as a poster image.

Choose the platform for the post, then review the caption, hashtags, description and call to action, which are filled in for you and stay editable. Approve the post when it is ready.

Schedule and track

Pick the connected account to publish from, set a date and time and click Schedule. Before publishing you get further options, such as adding subtitles and choosing who can watch the post.

The Calendar tab lists every scheduled post so you can track your publishing activity in one place, and the Accounts tab shows the connected channels, such as TikTok and YouTube. Your team can create, review, schedule and manage social video content from one workspace.